The Story Behind Our Label
As the label design for Paracombe Premium Wines is unique, so is the story behind the grape on the piece of granite.
When we launched our label in 1992, we were looking for a design which was stylish, striking and memorable. Adelaide designer Gavin Klose of DO-DA Design was just starting out, Paracombe was one of his first clients.
The single grape portrays the highest level of quality and care put into vineyard management. Hand tendered vines are in turn backed up by specialised care during winemaking.
Our Paracombe vineyard is nestled on a plateau, 425 metres above sea level, in some of South Australia’s most picturesque countryside, the Adelaide Hills. The surrounding terrain is quite hilly with some parts being very steep, yet our vineyard rests on this exclusive parcel of relatively flat plateau.
The piece of granite on which the grape sits has been shaped to represent the same shape of the Paracombe plateau taken from a contour map. Granite was chosen, as the colour and feel of granite is cool, this signifies Paracombe’s cool climate which is ideal for producing elegant and stylish wines.
University of South Australia design lecturer Lynda Kay chose Paracombe as one of her favourite labels, here is what she had to say, “I like the combination of white space, asymmetric layout and unusual photography — reminiscent of an egg on toast. I think this label challenges some of the more classic labels. It is also interesting to look at previous vintages and see how the brand has developed in the past few years — reflective of the growth of the business,” Australian Vignerons July 2005.
We consider our label reflects the essence of Paracombe quality in clear, elegant style. The design makes a positive impact and stands out from the crowd whether on the restaurant table or on the retail store shelf in Adelaide, Sydney or New York.
